Google Adwords is a sponsored / paid search result that is set up as a paid listing where you pay for each click to your website.
The client sets a budget per month and advises the position you want to appear in. This can depend on competition as all keywords demand a different cost per click rate and the higher the ranking the higher the click rate.
What is search engine optimisation and why is it different? |
The answer to this question:
- Search engine optimisation is an organic result where you pay only for the campaign management and not the clicks. This saves money long term and attracts a higher click through rate.
Google Adwords is a sponsored paid listing where the keywords are bidded on to achieve a forced ranking listed "sponsored search results". The client sets a budget per month includes a management and set up fee and is managed by Carousel. |
